Netflix Scores $15M in First Week of ‘Glass Onion’: What It Means for the Box Office, Streaming, and How It Came

Over the course of the 5-day Thanksgiving period, Netflix previews a week’s worth of previews for the Glass Onion: Takes the mystery out of the cutlery Bury all new and great adult studio with counter programming with estimated $13.3M More than 5 days for what is expected to be a file $15 million The first week by Tuesday.

By far, this is the best theatrical release ever for a pre-streamed Netflix movie. last year‘s Working title Dwayne Johnson-Ryan Reynolds-Gal Gadot red notice It was arguably their best, with a 3-day opening of between $1.25 million and $1.5 million. This pic is also the most viewed worldwide with over 364 million hours. glass onionThe film’s $9.3 million 3-day run is the 10th highest for a title opening in fewer than 900 theaters, ranking just above films like TriStar’s. the doors in 1991 ($9.1 million in 840 theaters) and Universal 2004 releasing November 12-14. Bridget Jones: The Edge of Reason, which scored $8.68 million in 530 theaters.

This Thanksgiving, no one in droves wanted to watch a Korean Navy fighter pilot (loyalty At a cost of $9 million for a 3-day (Cannibal Love Story)Bones and everything $3.5 million) or Steven Spielberg’s Automatic Hospital (Fablemans $3.1 million). For executives who are wondering, “Oh my God, what kind of adult fare works in a tough market?” Certainly not these dreary things. It is the sequel to the beloved sitcom with a brilliant cast that includes Daniel Craig, Janelle Monae, Dave Bautista, Edward Norton, Kate Hudson, etc. knives outside 2 Thanksgiving Will Kill in Its Limited Release: The 2019 Thanksgiving debut was a crowd pleaser, taking 2nd place with $41.4 million in 5 days, and grossing $165.3 million in the US.

Disney Animation’s $135 million production faltered strange world With a paltry $28 million global debut, and a bright spot to experiment with Netflix knives outside 2 (Running the top three circuits—AMC, Regal, and Cinemark—a first for streaming) over the holiday raised questions about what’s broadcast-ready and what’s suitable for theatre.

The answer is both come to theatrical release, and Netflix is ​​leaving big money on the table in add-ons and its biggest window ever with a one-week run directed by Rian Johnson, and a Ram Bergman-produced sequel, which they picked up as a two-pic package for $400 million+ as The deadline was first reported.

As Wall Street dumps on live broadcast studios to show them money, specifically profit and not subs, how can even a conglomerate justify or amortize support costs? Already, major companies like Warner Bros. and Disney are changing their tune regarding the kinds of direct titles they send to the service; Former CEO David Zaslav publicly opposes such expensive business practices. Netflix would have gone viral and more viewers could have shared in its riches glass onion.

Disney milks it all out of duds strange world. Both films will hit their studio’s streaming services this Christmas. but, glass onion It’s Going Dark, out of theaters, until December 23, when it debuts on Netflix.

How did he? glass onion Come to be with the first three circles on the board? I heard Netflix offered great terms, with one chain telling me they were only charged in the 40% rental range (versus 60%-70% by a large studio) with the streamer pumping out 4x the amount they pay to market the showrunners. For the sequel more than the average studio does for the average title. Deal done. Cinemark was the only big three chain to previously show Netflix movies, starting with the 2020 pandemic, and was about to change that booking plan until knives outside 2 Come on, I see. This is the first time Netflix has put some umpf into launching marketing for a theatrical title, the operator known for spending millions on long plays of an award contender throughout Oscar season.

While iSpot’s TV ad spending analytics showed that Netflix spent less than majors to open glass onion With $4.3 million in TV advertising versus $16 million in Disney productions strange world, $14.8 million on Sony loyalty Scout $10.8 million food menu and Uni $8.5 million Fablemans; The broadcaster has carefully curated its spots in an all-out campaign (which will continue through the date of the broadcast drop) with ads on NFL Sunday, Yellowstone, SNL And the the walking Dead Conclusion. At an AMC local north of Los Angeles at Porter Ranch, there was no stand-in in the lobby during the opening weekend of Black Panther: Wakanda Forever For other addresses – except glass onion.

Some young models just couldn’t get it knives out 2, With the streaming device that captures the best of cinemas. The top theatres, I’m told, are for glass onion It was AMC Lincoln Square NYC, Cineplex Odeon Varsity in Toronto, AMC Burbank, AMC Century City, AMC Boston Common, Alamo Drafthouse Brooklyn, AMC Grove LA, AMC Disney Springs 24 in Buena Vista, Fl, AMC Empire 25 NYC, AMC Dine-in Authenticated in Franklin, Tennessee.

PostTrak does not come out knives outside 2 Because it is less than 800 points. However, on Rotten Tomatoes, the sequel was embraced by moviegoers with a rating of 93%. The first film received an A- grade. Rival distributors are still angry this morning that Netflix has not publicly announced or shared its earnings. Netflix has not provided comment for this article.

After launching a great platform here like glass onion, Typically, a large studio increases its theatrical footprint and expands its reach. However, Netflix said it would resolutely withdraw knives outside 2 After the tuesday before the pic goes to the service. Theaters are welcome to rebook the title after it hits Netflix in December.

But then again, we’re in a topsy-turvy, post-pandemic world. Therefore, do not be surprised if anything changes.

Will Netflix change its tune and embrace the play for its big blockbuster?

we will see. But glass onion It was a great start for everyone.

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