Brad Pitt has a new project up his sleeve with the launch of his new skincare brand, Le Domaine.
“Le Domaine is not intended to be a popular brand,” Pete said in a press release. “It’s an anti-aging cosmetics line for every man and woman. I love the idea of a genderless line.”
Pitt told British Vogue why he decided to make his skincare line gender-neutral, saying, “I don’t know if it’s just that I believe in being as inclusive as possible? Or maybe it’s about us men needing help who understands how we can treat our skin.” Better? I mean, maybe I got more from my female partners in the past.”
The actor, who owns Château Miraval in Provence, a French winery known for its rose, joined forces with the Perrin family, who also produce his wines, to create their luxury skincare line.
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“When the Berens family told me about the research they had done with a professor on the antioxidant property of grapes and leaves, it clicked,” Pete said. “We quickly moved into the concept of developing a unique, sustainable skincare brand, fusing the latest research with the best natural ingredients.”
The winery, which Pitt and then-wife Angelina Jolie had bought, was a source of contention for the Alexis.
Although the 58-year-old now owns the Château, which the couple officially bought in 2012 after renting out the property, Jolly’s former company is suing him, claiming he hijacked control of the winery. Pitt is suing Jolie for allegedly selling her stock in the winery without his permission.
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Pitt’s pricey skincare line, which costs between $80 and $385, reuses materials for its packaging, which is important to Pitt.
“I’m a huge fan of architecture and design, and loved the idea of recycling oak wood from wine barrels at Perrin Winery. We worked with a local designer to create this unique lid for jars and bottles. It’s made in France by artisans, and each piece is unique.” The result is simple and sensual at the same time.”
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Pitt credits Château Miraval’s creative history with giving him the inspiration to start the line.
He told British Vogue that the complex “has always been a hub for creativity. It has so many places inside it where you want to sit and think and expand and explore and make beautiful things….I know there are new products almost every day that people use trying to take off, but if I don’t see a real difference In my own skin, it wouldn’t bother me.”
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