SpaceX just bought a big Twitter ad campaign for Starlink

SpaceX founder Elon Musk during a joint event between T-Mobile and SpaceX on August 25, 2022 in Boca Chica Beach, Texas.

Michael Gonzalez | Getty Images

SpaceX has ordered aerospace firm Elon Musk with one of the largest advertising packages available from Twitter, the social media company he just acquired in a $44 billion deal and where he now serves as CEO.

The campaign will promote a satellite internet service owned and operated by SpaceX and called Starlink on Twitter in Spain and Australia, according to internal records from the social media business seen by CNBC.

The advertising campaign that SpaceX buys to promote Starlink is called a “acquisition” on Twitter. When a company buys one of these packages, it typically spends upwards of $250,000 to put its brand on top of Twitter’s prime timeline for an entire day, according to a current and former Twitter employee who asked not to be named because they weren’t authorized to do so. To speak on behalf of the company.

Users must see Starlink brand messages for the first three times they open the Twitter app in the day or days of the planned acquisition campaign in Australia and Spain. The campaign, which was purchased last week, was due to take off in the coming days first in Australia and then in Spain.

Current and former employees said that SpaceX did not typically purchase large ad packages from Twitter.

Starlink uses a constellation of satellites that send internet to paying subscribers who also need to get terminals from SpaceX to access them. SpaceX developed Starlink with the goal of providing a high-speed Internet connection to people in locations that are poorly served, or not served at all, via cable or fiber-optic infrastructure.

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Advertisers back off Twitter after Musk takes over as government considers deal

When Musk launched the paid subscriber badge on Twitter last week and then quickly put it on hold, it rattled advertisers’ trust in the platform. The badge looked like a previous blue check mark but only costs users $7.99 per month. Scammers and scammers use cheaply obtained blue check marks to appear as brands, politicians, and celebrities and to send unsatisfactory and inaccurate messages.

One account created along the lines of drug company Eli Lilly caused serious trouble on Thursday when it posted a message that “we are excited to announce that insulin is free now.” The tweet went viral and stayed on Twitter for at least two hours before it was deleted. Eli Lilly’s real account tweet laterWe apologize to those who received a misleading message from a fake Lilly account.

Eli Lilly’s stock price fell sharply after the fake tweet was posted, although major stock indices were positive at the time, with the S&P 500 seeing its biggest rally in two years. Musk-led automaker Tesla, SpaceX competitor Lockheed Martin, Senator Ed Markey (D-Mass.) and many others have also been impersonated on the platform.

This weekend, Musk wrote in a tweet, “Twitter drives a massive number of clicks to other sites/apps. The Internet’s biggest click engine by far.” The new Twitter CEO was immediately corrected by marketing experts and former Twitter employees, and a correction note was added to his tweet. He later deleted the tweet.

Claire Diaz Ortiz, a former Twitter employee, contacted him, writing, “Lies. I worked @Twitter 5 years + wrote 2 books on Social Media Marketing. This is a mistake and @Twitter knows that. We never sell it for clicks, because it has a lot less traffic than Facebook, LinkedIn, etc. Twitter has other major strengths. (And marketing is more than just clicks.”

At a company-wide meeting last week, Musk told current Twitter employees that bankruptcy is out of the question, as the company faces a mass exodus of advertisers and a broader economic downturn.

Musk is said to be telling Twitter employees that bankruptcy is out of the question

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