Something to look forward to: In his interview with PC World, AMD’s chief gaming solutions architect Frank Azor explained which category the Radeon 7900 XTX is designed to compete in. According to AMD, the flagship is designed to trade blows with Nvidia’s RTX 4080, not the more expensive 4090. However, a concluding note in AMD’s November 3 presentation mentions a 4090 comparison chip that appears to have been removed.
The latest AMD RDNA 3 announcement was met with a healthy mix of excitement and skepticism from fans and critics. While many have praised AMD for their innovations and achievements with the new chip-based architecture, others are quick to point out that Team Red has no direct competition for Nvidia’s hot new GeForce RTX 4090 card.
AMD’s Frank Azure He was one of the first to explain the company’s stance and offering in his post-presentation interview with PCWorld. During an interview with The Full Nerd’s Gordon Mah Ung, Azor stated that the 999 7900 XTX is a competitor to the RTX 4080 and is not meant to compete with Nvidia’s roughly 60% more expensive flagship.
On Friday, Computerbase.de updated an earlier article discussing AMD’s attempts to establish its 7900 series GPUs as direct competitors to AMD’s RTX 4080. The update highlighted an oversight in AMD’s November 3 presentation that clearly referred to AMD testing against a “similarly configured system” equipped with an RTX 4090.
– ComputerBase*️ (ComputerBase) November 18, 2022
According to AMD’s endnote and theme slide, the RX-841’s endnote refers to a slide and information that was not present in the final presentation. The note about the deleted chip seems to show that AMD may have, at some point, tried to compare the performance of the 7900 XTX to that of the RTX 4090. It also appears that the test results didn’t yield the narrative AMD wanted to tell, asking them to remove the chip and test references entirely.
Despite the marketing mix-up, AMD continued to prepare for the launch of RDNA 3 while taking advantage of any opportunity to congratulate Nvidia on its recent achievements and media coverage.
– Sasa Marinkovic November 17, 2022
It’s no secret that companies choose marketing data strategically to paint their products in the best possible light. Still, it’s an excellent reminder that we consumers need to be diligent in doing our own research.
AMD, Nvidia, and any other company vying for your money will tell you what Wants You to know about their products. It is our responsibility as consumers to dig deeper and make sure we get all the information we have need to To learn how to make an informed decision.
AMD’s Radeon RX 7900 series graphics cards are scheduled to launch on December 13 at AMD.com and participating motherboard partners. Looking forward to our full reviews.
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