Nintendo and DeNA form joint venture – Gematsu

nintendo [17,282 articles]href=”https://www.gematsu.com/platforms/nintendo”>Nintendo has announced the formation of a joint venture with mobile game company DeNA scheduled for April 3, 2023.

DeNA has been involved in the development and management of the service infrastructure and Nintendo account integration for many of the Nintendo games available on iOS and Android devices, including Super Mario RunAnd the Fire Emblem HeroesAnd the Animal Crossing: Pocket CampAnd the Mario Kart Tour.

With the goal of furthering the digitization of Nintendo’s business, the joint venture company will conduct research and development, as well as create “value-added services” to enhance Nintendo’s relationship with consumers.

Get the full press release below.

1. The objective of establishing a joint company

With a hardware and integrated software model at the core of its business, Nintendo also strives to provide an enhanced experience and service outside of its dedicated gaming platform. In order to provide this experience in an inclusive manner, Nintendo is working to maintain and expand its relationship with consumers primarily through a Nintendo Account.

As part of this effort, Nintendo entered into a business and capital alliance with DeNA in 2015 and has collaborated to develop and operate the new Nintendo account-centric platform ever since.

Building on the experience accumulated over the past seven years and the experience of jointly developing multiple services based on a Nintendo account, Nintendo and DeNA will strengthen their partnership and create a joint company. With the goal of furthering the digitization of Nintendo’s business, the joint venture company will conduct research and development, as well as create value-added services to enhance Nintendo’s relationship with consumers.

2. Joint Venture Company Overview (Specific Subsidiary)

  • Noun: Nintendo Systems Co., Ltd.
  • Site: Tokyo
  • Actor’s title and name: Director Actor and President Tetsuya Sasaki
  • Business: Research and development, as well as processes to enhance the digitization of Nintendo’s business, as well as the creation of value-added services.
  • capital: 5 billion yen
  • Date of Establishment: April 3, 2023 (scheduled)
  • Financial Term: Ends in March
  • Capital Contribution Ratio:
    • Nintendo Co., Ltd.: 80%
    • DNA Limited Company: 20%
  • The relationship between Nintendo and Nintendo systems:
    • Capital Relationship: Nintendo Systems will become a subsidiary of Nintendo Corporation, which will contribute 80% of the capital.
    • Employee Relationship: A small number of Nintendo officers and employees will simultaneously serve as Nintendo Systems Administrators.
    • Working relationship: Nintendo will entrust Nintendo Systems to develop and operate the services to further the digitalization of Nintendo’s business.

(Note: The establishment of this joint company is subject to all necessary approvals, including those required by the competition laws of the respective countries.)

3. Joint Venture Partner Overview

  • Noun: Dena Co. Ltd.
  • Site: 2-24-12 Shibuya, Shibuya-ku, Tokyo
  • Actor’s title and name: President and CEO Shingo Okamura
  • Business: Gaming business, streaming business, sports business, healthcare and medical business, new business and more.
  • capital: 10.397 billion yen
  • Date of Establishment: March 4, 1999
  • Major Shareholders and Shareholders Percentage (As of March 31, 2022):
    • Tomoko Number: 16.70%
    • Master Trust Bank of Japan, Ltd. (Trust account): 14.61%
    • Nintendo Co., Ltd.: 12.72%
    • Custody Bank of Japan, Ltd. (Trust account): 5.20%
  • The relationship between Nintendo and Dina
    • Capital Relationship: via collectibles
    • Employee Relationship: do not apply
    • Working relationship: Nintendo and DeNA jointly develop and operate game applications for smart devices, and Nintendo entrusts DeNA to joint development and operation of membership services for various devices.
    • Applicability to Related Parties: do not apply

4. Schedule

  • Board Resolution Date: November 8, 2022
  • Date of incorporation of the joint venture: April 3, 2023 (scheduled)

(Note: The establishment of this joint company is subject to all necessary approvals, including those required by the competition laws of the respective countries.)

5. Outlook

The creation of this joint company will have no impact on Nintendo’s results for this fiscal year. The effects it will have on future results will be incorporated into the financial forecasts from the next chapter onwards.

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