Elon Musk is back on Twitter job cuts and blue checks in the second week

(Bloomberg) – Twitter Inc. is trending. to her second full week of work under Elon Musk with half her workforce, causing mounting losses and two unexpected setbacks to her plans.

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The social media company laid off nearly 3,700 people on Friday, only to reach out shortly thereafter to dozens of employees it had either decided to accidentally fired or were too necessary for the changes the billionaire entrepreneur wants to make.

One of Musk’s other major goals — adding check marks for monthly subscription service members — has been pushed back until Wednesday to avoid potential chaos during the US midterm elections.

The whip events, as described by people familiar with the situation or in an internal company memo posted on Slack, follow Musk’s own admission in a tweet that the company he and his wealthy partners bought for $44 billion is losing $4 million a day.

Twitter reduced its workforce as a way to cut costs after the acquisition of Musk, which closed in late October. Several employees learned they had lost their jobs after their access to company-wide systems, such as email and Slack, were suddenly turned off. Employee return requests show how fast and messy the process can be.

A Twitter spokesperson did not respond to a request for comment. Twitter’s plan to hire workers was previously reported by Platformer.

“In terms of reducing Twitter’s power, unfortunately there is no choice when the company loses more than $4 million a day,” Musk wrote on Twitter on Friday.

Some areas were more affected than others. People familiar with the matter said the company laid off more than 90% of its employees in India over the weekend, severely exhausting engineers and product staff. They said the cuts left the company with about a dozen employees in the growth market.

Read more: Twitter is laying off more than 90% of India’s employees, leaving only dozens

The Wall Street Journal reported that Meta Platforms, which is also struggling to contain costs after investing heavily in its metaverse, may announce significant job cuts this week, citing anonymous people familiar with the plans. The newspaper reported that the Facebook owner’s layoffs, which is expected to affect thousands of workers, may begin as early as Wednesday.

Twitter has nearly 3,700 employees remaining, according to people familiar with the matter. Musk is pushing those who remain in the company to move quickly in shipping new features, and in some cases, employees sleeping in the office to meet new deadlines.

Twitter said it’s rolling out new features for its Twitter Blue subscription plan, providing a check mark for verification for any user who pays the monthly fee. The company also said that it will soon launch other features, including half ads, the ability to post longer videos and get priority in replies, mentions, and searches.

Twitter will issue new blue check marks to users who pay $7.99 a month for the service starting November 9, according to an internal company message posted on Slack. The company had previously planned to roll out the subscription feature on November 7, the day before the election.

“Mass verification will democratize journalism and empower the people’s voice,” Musk said in a tweet.

The company has received internal and external feedback that its Twitter Blue verification process may be ripe for abuse, according to one person, who requested anonymity. This raised concerns that candidates and other political actors could be impersonated on the site in the days leading up to the US election.

Late Sunday, Musk said Twitter would ban accounts that impersonate others, after several high-profile users changed their names and photos to match the billionaire’s. Any name change whatsoever will cause a temporary loss of the checked checkmark.

– With the help of Sankalp Phartyal.

(Updates with Musk’s tweet on verification in paragraph 13)

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