In an email to developers this week, Apple announced that app-related ads will begin appearing on the main “Today” tab in the App Store and in the “You May Also” section below individual app listings starting Tuesday, October 25. countries except China. All ads in the App Store have a blue background and an “ad” icon.


“With today’s tab ad, your app can appear more prominently on the first page of the App Store – making it one of the first content users see when they begin their visit to the App Store,” says a page on Apple’s website about App ad placements. Store .

This is the first time that developers have been able to show ads in the Today tab, which has so far only shown carefully selected content from the editorial team in the App Store, without any paid placement. And with the “You may also like” section, developers will now be able to promote their apps on other app pages.

in tweetLegal expert Florian Mueller said that “You may also like” ads are “another way to increase the effective app tax rate, forcing developers to buy ads on their app pages to avoid directing others to customers away from there.”

Previously, App Store ads were limited to search results based on keywords and the Suggestions section of the Search tab. With ads in the Today tab and the You May Also Like section, the App Store will now offer four ad options in total. Apple first announced its plans to expand its App Store ad offerings in July.

in August, BloombergApple’s Mark Gorman said that Apple wants to triple its current ad revenue to at least $10 billion a year in the future. In addition to the App Store, Gurman said that Apple plans to launch search results ads in Apple Maps next year, while traditional banner ads are already shown in Apple News and Stocks apps.

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