Germany always wanted American football

Germany will host a different kind of football

Germany will host a different kind of football
picture: Getty Images

When tickets for Germany’s first NFL game sold out in July, the worst seats in the entirety of the Allianz Arena left and right sold out for over 600 dollars. Germany has He did not have a mainstream NFL game in Before, and while the first match was clearly going to get a great deal of marketing, it was hard to imagine that kind of attention from the Germans. The NFL even said the only reason for that He wanted to have a match in Germany he was”interest measurementin different German markets.

The NFL obviously wasn’t sure what kind of welcome it would be In Munich, but within moments, tickets they were run out. Why though? I realize that Germany was prominent among the European markets at that time NFL Europe It still existed, but that was 15 years ago. You’d think most German fans would have moved on.

I spoke to him that the match in question will be played this weekend Dustin YorkAssociate Professor of Communication Maryville UniversityAnd the To understand how much Germany wanted this game to happen, what it took to make it happen, and the potential for Germany to become as much an integral part of the NFL schedule as it is in London in the near future.

“I wasn’t too surprised,” York said when asked about the crazy demand for Buck-Sea-hawks in Munich. Super Bowl viewership in Germany was steadily rising from 600,000 when [the NFL] He left in 2007 to about three million now. They’ve also had success with German players coming back and speaking on their behalf. They used their personalities, and from a marketing standpoint, that’s a great deal.”

Players who love invading defender Jacob Johnson It was enormous for the NFL’s marketing strategy in Germany. Johnson, who played college football in Tennessee, routinely returned to Germany to help promote NFL countrymen. It was cheery But not surprised by Germany’s massive demand for NFL football, Johnson said, “German fans have been waiting for this for a long time.” “Football in Germany is much bigger than I think most Americans can imagine.”

When York was asked how much influence Tom Brady’s presence had on German demand, “Yeah. That’s why the NBA has been so globalized. It’s more of an athlete-centric game than a team-driven game like the NFL.”

“The NFL has tried to connect certain teams and brands to different countries, like the Rams to Australia, the Seahawks and the Vikings to Canada or the Juggs to London,” York continued. “The problem is, those brands are abstract, but with Tom Brady…that’s a person. This is someone I can fall behind on social media, on TV, like celebrity styleAnd Tom Brady is a great example of those kinds of people.”

Even without Brady, German appeal would likely be much higher than anyone in the NFL headquarters would have expected. With rumors of an NFL team in Europe circulating for years, German interest has likely skyrocketed to putting an overseas team on the NFL’s priority list.

“In terms of marketing, this is a no-brainer,” York said.. But logistically, it’s a nightmare.

“Traveling would be a nightmare. It will be very expensive, but they will easily make up for those expenses.”I think it will basically become a players union issue, but they will put a team in Europe in a second if they can figure out the logistics.”

Yorke said when asked for clarification, “There’s really no room for growth for the sport in the United States anymore. It’s still very valuable. They’re not just going to throw it in the trash, but there’s no growth. The NFL is worth a lot, and they have to go on a big catch if… They wanted to expand, and the only way to do that at this point is with globalization.”

Based on this analysis, it is still possible that the NFL team in Europe is many years away. However, if the NFL wants to tap the European market right away, it does so Need To find a sweet spot between putting a team in Europe and being a logistical nightmare and having a completely separate league in Europe like the one that failed in the mid-2000s. York believes the best course of action should be taken by the NFL in the short term is to continue what they are doing.

“The NFL does a great job of mirroring other cultures,” he said. “When they have games in London, it doesn’t feel like an American thing in London. It feels like something out of London, with just football.”

According to York, the NFL cannot start another league again and expects it to succeed overnight, especially when it remains the top producer in America. “They need to take their best products and modify them marginally to attract more different cultures,” he noted.

With that in mind, we should expect the NFL to tend to the backward NFL culture of this Bucs-Seahawks game. Former Kansas City CEO Karl Peterson, who was also a huge supporter of NFL Europe once, said, “The Germans really liked our game. I think they like the back of it too, the festive set.” remember Number of fans, sometimes over 50,000 people, who – which He will be out in every match. If that’s what is being sold in Germany, I imagine the NFL is well aware and therefore will lean heavily into this part of the NFL culture. With three more games scheduled to be played in Germany (one more in Munich, two in Frankfurt), the NFL doesn’t want to change their product much, if at all, just to make slight tweaks that make German people feel like they’re still having a German action. .

Germany has recently outperformed England As a leading international market in the NFL. Game Pass has more subscribers, more consumer products are sold in Germany than in the UK, madden “Video games sell more, and TV rights are comparable,” said Brett Gosper, head of the NFL for the UK and Europe. Associated Press in an interview. Germany even produced a handful of casual NFL fans, about 17 million or so, according to Gosper — something from the United States.K. It is sorely lacking.

While interest didn’t take off astronomically until NFL games became commercially available in 2015, the NFL still arrived late to the German party. Gosper claimed that adding Game 17 was crucial to scheduling the NFL for more international games. However, based on the initial appeal, I doubt anyone within the NFL would be concerned that they waited so long to satisfy the Germans. There is clearly a huge market to penetrate, and it has been for a long time. We just didn’t realize it

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