Tesla loses out to Marketshare on price

The full Tesla model lineup is shipping.

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Tesla lose parts of it EV Participate in the markets because it does not contain any of them Cheaper offersAnd the excellent He wants to make his own Introducing the electric vehicle A little easier for dealerships to deal with, and California seems to have helped get it The first delivery of the Tesla half on the finish line. All those stories and more in morning shift For Wednesday, November 30, 2022.

First gear: Tesla is losing ground to cheaper offerings

New EV models from a number of automakers appear to be slowly eroding Tesla’s EV market dominance in the US. It comes down to one factor: the price.

A number of competitors are cashing in on the Texas-based company because they sell electric cars for under $50,000, of which Tesla only offers one, the rear-wheel-drive Model 3.

Don’t think this means that Tesla still lacks the majority of electric vehicle sales in the United States. Data compiled by S&P Global Mobility shows that Tesla still held about 65 percent of the market share for electric vehicles in the first nine months of this year. From Associated Press:

From 2018 to 2020, Tesla captured about 80% of the electric vehicle market. S&P co-manager Stephanie Brinley said her stake fell to 71% in 2021 and has continued to decline.


According to S&P, electric vehicles gained 2.4 percentage points of US market share this year, growing to 5.2% of all light vehicle registrations. Of the 525,000 electric cars registered during the first nine months of the year, Tesla said, 65 percent were them, or 340,000 cars.

Despite the smaller market share, Tesla will continue to see its sales grow as consumer interest grows[.]


Shortages of computer chips and other parts have prevented many competitors such as Ford, General Motors, Hyundai, Kia, and Volkswagen from operating plants at full capacity to meet demand.

Tesla also faces competition at the higher end of the market from BMW, Mercedes-Benz, Audi, Polestar, Rivian, Lucid, and others.

S&P says there are currently 48 electric vehicles for sale in the US and by 2025, the organization expects that number to rise to just under 160.

It is extremely unlikely in this time frame that Tesla will offer any cheaper models. The only vehicles on their upcoming schedule right now are the Semi Truck, Cybertruck, and roadster.

Second gear: Stellantis wants a smooth EV transition for dealers

Stellantis is said to be working to help make it easier for dealers to roll out the electric vehicle. The automaker has partnered with Future Energy, a company that advises agencies on how to prepare charging infrastructure and trains staff on operational changes.

However, Stellantis didn’t specify an exact dollar amount you’ll need to get the dealership up to speed, unlike Ford and General Motors. From Auto News:

“Approximately 70 percent of dealers are in various stages of assessing their individual readiness” with Future Energy, Stellantis said Tuesday. The two companies began working together late last year.

Evaluations are taking place ahead of Stellantis’ planned launch of more than 25 EVs in the United States by 2030, starting in 2024 with models including the Ram 1500 EV Pickup and Jeep Recon, an off-road SUV inspired by the Wrangler.

Stellantis aims to have merchants install charging infrastructure by the first quarter of 2024, said Phil Langley, president of network development for North America.

Stores don’t have to work with Future Energy, but they will need the infrastructure to sell electric vehicles. Langley said the automaker wants all dealers to sell electric vehicles. Stellantis hasn’t said whether it will offer buyouts to those who don’t want to invest, as GM has done with Buick and Cadillac.

Future Energy will determine the power requirements, electrical infrastructure changes, and utility service upgrades required at the dealerships. Stellantis said Future Energy will “identify optimal installation areas for EV charging stations inside and outside dealerships to address business flow challenges” and help dealerships find financial incentive programs to assist with EV investments.

The evaluations are said to take about 30 days to complete. The automaker’s goal is to provide its dealers with a Level 3 fast charge by the end of the process.

While the official dollar amounts have not been released, they are likely to vary from dealer to dealer. Ford, for comparison’s sake, asked its dealers to invest somewhere in the mid-six to low seven figures Marker.

Third gear: California is still helping Tesla

Despite the fact that Tesla left California in favor of Texas a year ago, the state is already helping the automaker again. The first examples of the long-awaited semi-auto are She headed to California-based PepsiCo with the help of a $15.4 million grant that CARB gave to the company.

Pepsi is using the money on a $30.9 million project (half of which CARB provided) to transform its Modesto, California, plant. It will replace all of its diesel-powered equipment with zero-emission trucks and solar power. A good deal of that money will go to 15 Tesla Semis, six Peterbilt electric vans, three BYD electric vans, 12 electric forklifts, and more. and 38 low-emissions Volvo tractors. From bloomberg:

Tesla may now be headquartered in Austin, but it still has a massive presence in California, where public policy and financing have paved the way for electric passenger cars and, now, big electric rigs. The company has described the semi-truck as nothing short of the future of trucking, but that may be overly optimistic as its initial plan to start production in 2019. It will require giant excavators and their batteries. One recent study found that the projected energy needs of a large truck station would equal those of a small town by 2035.


For all the help truck manufacturers and their customers are getting from governments, the transition to cleaner commercial vehicles will also be determined by stricter emissions rules that enforce this issue.

“Trucking will always be driven by cost per mile and total cost of ownership,” said Mike Roth, executive director of the North American Council for Freight Efficiency. But we are moving into a world where diesel is no longer an option due to changing regulations. The game has changed, and fleets are leaning toward zero-emission options, whether electric or hydrogen.”

During Tesla’s recent earnings call, Musk said the company aims to produce 50,000 Semis for the North American market in 2024. Time will tell if that number is actually met.

Fourth gear: Chinese lockdowns are no problem for Mazda

Mazda says it doesn’t expect to have any problems with production in Japan despite the Covid lockdown situation in China. The automaker says it is I got a large enough stock of parts to bypass the problem. From Reuters:

A draconian two-month shutdown in Shanghai earlier this year forced the Hiroshima-based automaker to suspend production for 11 days at its two domestic plants due to a lack of spare parts.

“One of the measures we are taking now to reduce risk is to bring inventory into Japan,” said Takeshi Mukai, chief executive officer.

He added that the automaker wants to ensure it can withstand one month of COVID restrictions in China and another month later of the after-effects.

Mazda said in August It will ask parts suppliers to increase inventories in Japan and produce components outside of China as part of efforts to strengthen its supply chain.

The activity of Chinese manufacturers and service industries reportedly contracted this month to its lowest level in seven months. China’s non-coronavirus policy is to blame, as the government aims to stamp out any epidemic.

The moves sparked some rare public protests that began over the weekend.

Fifth gear: BYD EVs are heading to Mexico

Chinese electric vehicle maker BYD is said to launch its vehicles in Mexico next year with up to 30,000 vehicles expected to be sold in 2024.

In 2023, the company will begin selling all-electric versions of the Tang SUV and Han sedan at eight dealerships worldwide. Mexico. From Reuters:

The world’s largest electric vehicle maker by sales hopes to sell 10,000 vehicles in Mexico in 2023 and between 20,000 and 30,000 in 2024, Zhou said, adding that the company’s long-term goal is to reach about 10% of the total share. market. Warren Buffet’s Berkshire Hathaway still owns a stake in BYD after it sold some of its Hong Kong-listed shares in recent months.

According to the Automobile Industry Association of Mexico, only 4.5% of cars sold in the first eight months of this year were hybrids, or about 31,000 vehicles out of a total of 693,000 sold.

BYD hasn’t yet released pricing for the Mexican market, but a company spokesperson said the cars will be more affordable.

“We are the brand for everyone,” Zhou Zhou, president of BYD, told Reuters.

In September, BYD set presale prices for the Tanga and Han models at €72,000 ($72,500) in Europe. Few Mexicans earn more than $10,000 a year, according to the country’s statistics agency.

BYD’s Zhou also said the company aims to sell cars through 15 authorized dealers in Mexico by the end of 2023 and reach 30 by 2024.


The company’s announcement comes as Mexico, a major auto production hub, looks to make electric cars more affordable by cutting sales taxes and import duties — moves that Zhou said are a positive step.

In recent months, officials in Mexico have said the country is on track to meet its goal of electrifying 50% of car production by 2030.

Zhou believes that if states like California go fully electric, Mexico is likely to follow suit.

Reverse: Corvair is doomed!

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