Delta Air Lines places the premium on its Premium Select offer.
On Tuesday, the Atlanta-based carrier revealed an overhauled in-flight service experience for those traveling in the company’s premium economy cabin on long-haul flights.
Features include a revamped dining experience, new amenities sets and upgraded beds.
Subscribe to our daily newsletter
Want more airline news? Subscribe to TPG’s free bi-weekly aviation newsletter.
The first aspect of the updated service begins on September 20, when Delta shows off new menus and updated cutlery.
Delta has highlighted several new entry options, including:
- Beef rib cooked with potato fingers and dijon green pepper sauce.
- Impossible meatballs with polenta, pomodorini and broccolini sauce.
- Honey harissa chicken thighs with jollof rice and cooked vegetables.
Meals are served on bagasse plates made from vegetable fibres. Silverware, glassware, and linens will accompany the dining.
Delta will also add a new round of “bubbles and bites” – which consist of sparkling wine, water, and booze – to be served after takeoff.
Starting in October, the airline will be launching new amenity kits designed and built by Someone Somewhere — the same company that now offers kits in Delta One.
At launch, Someone Somewhere will present three designs of these ‘good bags’, one of which will be pink in celebration of Breast Cancer Awareness Month.
These bags are handcrafted by artisans in Mexico, and each collection tells the story of the artisan who made them. Inside, you’ll find Grown Alchemist’s travel essentials, like lip balms, eye masks, and dental kits.
Other premium amenities – including a memory foam pillow, noise-cancelling headphones and plush blankets made from recycled materials – will also be available on all Premium Select long-haul flights.
While we’ll have to wait to judge the new meals and upgraded amenities on a future flight, it’s great to see Delta invest in a premium economy experience.
The airline has been chasing premium revenue in recent years, modifying much of its long-haul fleet with Premium Select cabins in an effort to offer an intermediate product between business-flat class and standard economy.
The premium economy is becoming an increasingly important source of income for US airlines, and Delta’s revamped service is poised to become one of the best in the country.
This move will be especially exciting for frequent travelers, especially those who traveled with Delta during the COVID-19 pandemic.
That’s because the airline has significantly reduced in-flight service at Premium Select for most of the pandemic. The meal offerings were pretty much the same as those in the economy cabin.
The Premium Select experience upgrade comes as the carrier increases cabin impact on more and more routes.
Going forward, the airline says most flights to Europe, including all routes to Amsterdam and London, will have Premium Select. This winter, Delta will operate approximately 400 weekly Premium Select flights to Europe. All routes across the Pacific will also feature premium economy.
In addition to the upgraded service offerings, Premium Select passengers will enjoy larger seats similar to those of Domestic First Class with some additional bells and whistles, such as a footrest and footrest.
Each seat features a personalized entertainment screen, plus an oversized tray table, USB ports and universal power outlets.
For those looking to splurge without breaking the bank for a business-class cabin, the Delta Premium Select might be the way to go.
As Mauricio Barez, Vice President of Brand Experience, said in a statement, “Delta Premium Select sits at the intersection of luxury and practicality – giving customers the opportunity to pamper themselves with a more spacious seat and premium experience at a lower price compared to our Delta One cabin.”
#Delta #overhauled #premium #economy #experience #updated #onboard #service #Points #Guy