Apple is offering small and midsize businesses up to 10 percent off 14- and 16-inch MacBook Pro models in a bid to boost Mac sales in the quarter, according to reports. Bloomberg. This is a bigger discount than companies usually offer, with Apple describing the deal as a “very special Mac campaign.”


During the October earnings call, Apple CFO Luca Maestri said that Apple expects Mac revenue to fall significantly year-over-year in the October-December period.

Mac sales will decline because in 2021, Apple had a batch of new Macs comprising 14- and 16-inch MacBook Pro models. In 2022, there are no Mac updates planned for the final months of the year, and nothing available to stimulate holiday sales.

Apple in June updated the 13-inch MacBook Air and MacBook Pro, but the 14- and 16-inch MacBook Pro models won’t see an update until 2023. Apple also didn’t update the iMac, Mac mini, or Mac Pro this year.

The launch of the MacBook Air in June led to a significant boost in Mac sales in the fourth fiscal quarter of 2022 as Macs accounted for $11.5 billion in revenue, but it looks like there won’t be enough momentum to match sales of the 2021 MacBook Pro.

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