Apple raises the price of Apple Music, Apple TV +, and Apple One starting today

Today, Apple is increasing the prices of its Apple Music and Apple TV + subscription services. The price of the Apple One bundle is also rising in unison.

The monthly price of Apple Music has been raised by about $1 for individuals and $2 for families. Apple TV+ goes up by $2 (it has only one tier and supports Family Sharing on all plans). The price of the Apple One also goes up by about $3 per month. Full price changes after the break…

This is the first time Apple has raised the subscription price for Music, TV + and Apple One in the US.

Apple said the increase in the price of an Apple Music subscription is due to increased licensing costs. The company said that artists and songwriters will earn more per broadcast as a result of the price level changes. Regarding Apple TV+, the company said the price increase reflects its growing catalog of original TV shows and movies:

From an Apple spokesperson:

Subscription prices for Apple Music, Apple TV +, and Apple One will go up starting today. The change in Apple Music is due to increased licensing costs, so artists and songwriters will earn more for streaming their music. We’re also continuing to add innovative features that make Apple Music the best listening experience in the world. We offered Apple TV + at a very low price because we started with just a few shows and movies. Three years later, Apple TV+ is home to a wide range of award-winning and widely acclaimed series, feature films, documentaries, and kids and family entertainment from the world’s most creative storytellers.

This translates to increments of $1 to $2 per service, with Apple One levels up about $3 at the same time. Here are the full US pricing details:

Apple Music

  • Individual: $10.99 per month (from $9.99)
  • Family: $16.99/month (from $14.99)
  • Annual per person: $109 per year (from $99)

+ Apple TV

  • Monthly: $6.99 per month (from $4.99)
  • Annual: $69 per year (from $49.99)

Apple One

  • Individual: $16.95/month (from $14.95)
  • Family: $22.95/month (from $19.95)
  • Premier: $32.95/month (from $29.95)

If you’re in an international market, you should also expect to see relatively similar price increases take effect starting today. Existing subscribers will receive notifications of planned price increases 30 days prior to renewing the service at the higher rate.

Apple clearly believes that pricing for its content services remains competitive. Unlike its competitors, Apple Services includes more features as standard.

For example, Apple Music includes lossless audio and spatial audio at no additional charge, unlike Spotify which doesn’t offer these features today – and you’re already expected to charge additional fees for them when they do offer. Likewise, TV+ is not sold for better video quality; 4K HDR is included as standard.

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