After several months of Ticketmaster’s use of “dynamic pricing,” which led to some tickets reaching $5,000 apiece, Bruce Springsteen has addressed the controversial hike in ticket prices around his upcoming tour in 2023 with the E Street Band.
“What I do is very simple,” Springsteen told Rolling Stone. “I say guys, ‘Go out and see what the other guys do. Let’s charge a little less. I enjoyed that. It was great for the fans. This time I said to them, “Hey, we’re seventy-three years old.” guys there. I want to do what others do, my fellows. That’s what happened. That’s what they did.”
In the interview, Springsteen admitted that ticket prices have become very confusing for fans and artists, but most tickets are still modest in price.
“It’s become very confusing to buy tickets, not only for fans, but for artists as well, and the bottom line is that most of our tickets are completely affordable,” said Springsteen. “It’s in that affordable range. We have those tickets that are going to go for that.” [higher] The price is somewhere anyway.
He continued, “The ticket broker or whoever will take this money.” “I’m going, ‘Hey, why doesn’t that money go to the guys who’ll be out there sweating three hours a night for it?'” He created an opportunity for that to happen. And so at that point, we worked for it. I know it wasn’t popular with some fans, but if there are any complaints down the road, you can get your money back.”
Springsteen, who recently released an album covering soul classics, Only the strong survive, and went on to say that he did not want to be the “poster boy” for high ticket prices, but wanted to own up to his decision. “It’s the last thing you’d like, but that’s how it goes,” Springsteen said. “You have to take control of the decisions you’ve made and get out there and keep doing your best.”
When Springsteen tickets initially went on sale during the summer of 2022, many customers were left angry at the exorbitant prices. Ticket prices were the result of the “dynamic pricing” model used by Ticketmaster, which automatically adjusts the cost of tickets based on real-time supply and demand.
Shortly after tickets went on sale, Ticketmaster defended their pricing model. Variety reports that the company claimed 11.2 percent of tickets sold at the “platinum” price with only 1.3 percent going for $1,000 or more. Additionally, the majority of tickets were sold at flat prices ranging from $59.50 to $399 before the added service fee.
“Prices and formats are in line with industry standards for top performers,” the company told Variety in a statement.
The US leg of Springsteen’s tour will kick off on February 1 in Tampa, Florida, and conclude on April 14 in Newark, New Jersey. Springsteen and the E Street Band will then head to Europe for their next series of dates, which will run from April 28th to July 25th.
Photo: Danny Clinch/Surefire Media
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