All the stars of the big new rom-coms are the same people they did 20 years ago

you welcome in I noticedVox’s cultural trend column. Do you know that thing you’ve been seeing everywhere? Allow us to explain it.

What is the: Charming, romantic, and frivolous mid-budget films of the kind we used to say “don’t make anymore” are back in cinemas! Twisting: They all feature the same people they used to be in this type of movie when they were she did He makes mid-budget films and shows them in theaters on a regular basis. The stars of the ’90s and 2000s are back at a rom-com near you.

where is she: Currently, you can watch George Clooney and Julia Roberts quarrel, fall in love, and dance drunk in theaters at Heaven ticket. (Julia does a lost white girl hairpin of incendiary authenticity.) Earlier this year, Sandra Bullock was in the lost City. In 2018, Keanu Reeves and Winona Ryder were in marriage place. Jennifer Lopez, who never made it, has two of these movies in the span of 11 months: This past February marry me with Owen Wilson, and gun wedding With Josh Duhamel, the premiere is set to take place next January.

Why you see it everywhere:

Sometime in 2010, the mid-budget movie started disappearing from Hollywood. Adult films about love, justice, and the American way used to be an essential part of filmmaking. Lacking expensive stunts and explosives, they will rely on the strength of their stars to appeal. When you went to the movies in the ’90s, odds were good you’d see the charisma of a movie star on the big screen: Julia Roberts’ radiant smile; George Clooney Cary Grant is awesome.

As the market contracted under the dual pressures of the 2008 financial crisis and the advent of broadcasting, studios stopped relying on mid-budget films. They began focusing their energies on blockbuster movies full of superheroes and CGI, with little room in the margins for Oscar-bait films and independent art films. The easy and reliable magic of the mid-budget movie has been largely carried over to TV, or go straight to streaming.

None of these new formats—the superhero movie, the blockbuster movie, or the TV series—are quite a good fit for a movie. movie stars in the old sense of the term. Superhero movies are about their IP, not the actors who animate them. Television creates an easy intimate relationship between audience and actor that doesn’t always translate into big screen box office appeal. And while prestigious films remain silent for stars like Jennifer Lawrence or Anya Taylor-Joy, a whiff of notoriety swirling around the romantic comedy of death throes of the 2000s means our newest group of leading ladies seem to be They tend a little to pick them up again. The new generation of actors doing romantic comedies, like Zoey Deutch, find themselves stuck in the world of live streaming.

All of this means that on this occasion, the studio is considering making a mid-budget movie like rom-com again, there are very few movie stars available to carry the movie.

Without a real star in the lead, a mid-budget movie simply wouldn’t be able to justify a theatrical release. People aren’t going to the movies to see it, not when they can stay home and watch the streaming Christmas movies on the Hallmark Channel from their sofas. So it looks like the solution studio executives have come up with is this: move on to the previous generation of movie stars. They are, perhaps uniquely in star history, well suited to getting back into the trenches of mediocre filmmaking.

Today’s stars have access to what we might call “anti-aging techniques”: professionally enhanced diet, exercise, and skin care regimens they would all accept, and the use of plastic surgery and steroids, which are kept shrouded in secrecy. These mystical arts allow Clooney to take off his shirt in front of the camera at the age of 61, and Roberts to wear a bikini at the age of 54 without shocking the wise and age-weary American public. After all, Clooney and Roberts don’t look what middle-aged people do. They look like movie stars.

So when you watch one of those nostalgic new romantic comedies, you generally don’t watch a romantic comedy where part of the hook is that lovers are older, similar to the work of Nancy Meyers. Instead, you watch romantic comedies just like the ones you grew up with, or the ones you still watch every year at Christmas or on an autumn night, or when you’re feeling particularly down-to-earth. So they still represent the same people.

The mid-budget film may never again capture the cultural supremacy it achieved in the 1990s. Movie theaters belong to superheroes right now, to comic book costumes and massive crossover events. But for at least a few more years, we can go back to theaters and dream of receiving mail again.

#stars #big #romcoms #people #years

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